Banking

Credit union awareness campaign gains support in Georgia

The Credit Union National Association has added six new credit union partners to the Credit Union Awareness Initiative, which provides education on eligibility requirements and other details to potential members.

With the inclusion of these new contributors, Georgia becomes the 27th state to host the initiative, CUNA said.

“I’m excited to see this momentum continue to grow nationwide with the help of Atlanta credit unions,” Chris Lorence, executive director of Credit Union Awareness, a unit of CUNA, said in a press release Monday. “Thank you to our newest contributors in Atlanta, and the League of Southeastern Credit Unions, for helping to open consumers’ eyes to the credit union difference.”

The initiative, which started in early 2019, utilizes a digital-first, targeted campaign to inform consumers about the benefits of joining a credit union and to dispel the misconceptions surrounding membership eligibility and access to their accounts.

“We are excited that credit unions in the Atlanta region are now part of the continued expansion of Credit Union Awareness,” Jared Ross, president of the League of Southeastern Credit Unions, said in the release. “The launch of the paid digital campaign will no doubt raise consumer consideration so that over time we build market share.”

The six institutions supporting the campaign are Atlanta Postal Credit Union, which has $2.5 billion of assets; Credit Union of Georgia, which has $532 million of assets; Coca-Cola Federal Credit Union, which has $223 million of assets; Delta Community Credit Union, which has $8.6 billion of assets; Georgia’s Own Credit Union, which has $3.2 billion of assets; and LGE Community Credit Union, which has $1.9 billion of assets.



Most Related Links :
reporterwings Governmental News Finance News

Source link

Back to top button