Alfa Romeo CEO Delays Tonale SUV Because It Does Nothing Well | MotorBiscuit

The long-awaited Alfa Romeo Tonale has been delayed until 2022. The reason is new CEO Jean-Phillippe Imparato is highly unimpressed. He’s demanding a number of improvements to bring it up at least to the specs of the lesser Peugeot 3008 plug-in hybrid. For all of its development time, it looks like the Alfa Romeo Tonale does nothing well. 

Imparato only took over Alfa in January. The new Stellantis group is on record as wanting to infuse Alfa with better vehicles and the marketing to elevate the brand. In January Stellantis Carlos Tavares said it recognizes ‘the high value for Stellantis of both the Alfa Romeo and Maserati brands.” Alfa has been doing poorly. There was talk that after the Stellantis merger it might be on the chopping block. So, for fans of the marque, this was welcome news. 

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