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Elise, Evora, Emira — Why Do So Many Lotus Cars Start With “E” | MotorBiscuit

Lotus is far from the most popular sports car brand in America, and you’ve probably notice that they are also far from common. In fact, there are only a handful of newer Lotus cars available in the United States, but if you’ve paid any attention, chances are you’ve noticed that it isn’t a coincidence that most of the Lotus road models start with the letter “E”. Elise, Evora, Esprit, Exige, and so many others, with the newest model release leaving us far from disappointed. But, why is it that so many Lotus cars start with the letter “E”?

Not all Lotus cars start with an “E”

A badge of a Lotus car | Martyn Goddard/Corbis via Getty Images

It’s worth noting that if you take a deep dive into Lotus history, chances are you’ll discover that not every car ever developed by Lotus has the iconic “E” name — meaning the model name doesn’t always start with an E. But, a majority of the street-focused cars, especially in the past decades, do, and if you’ve ever wondered why, chances are you’ve come to the conclusion that it isn’t a coincidence. There are only a few cars ever in Lotus history that have model names starting with different letters, such as the:

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