Ford’s New Scent Is Perfect for Anyone Who Loves the Way They Smell When They Spill Gasoline on Themselves | MotorBiscuit

Is there anything better than the fresh scent of fossil fuels first thing in the morning? Besides coffee? Or maybe the mountains, or the beach, or like, last night’s pizza? Apparently not, because Ford has discovered that if there’s one thing people love, it’s the smell of gasoline. And they’re not going to let the terrifying prospect of never smelling gasoline again get in the way of people and electric vehicles. That’s right: Ford is making a gasoline perfume.

2021 Ford Mach-E | Ford

Why is Ford making a gas perfume?

A blue Ford Mach-E against a white background. Ford's new gasoline perfume is inspired by the Mach-E.

2021 Ford Mach-E | Ford

It’s a good question, because it sounds crazy. A gasoline perfume? Yet Ford doesn’t do anything without reason, and their rationale behind this is surprisingly solid. It seems that people love the overwhelming smell of gas stations, or more specifically, gasoline. In fact, in Ford’s press release, they state that they’ve created a fuel scent for people who want an electric car “yet still hold a fondness for the evocative smells of traditional petrol cars.”

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