Hyundai Hires First Black-Owned Marketing Agency | MotorBiscuit

America is undergoing a cultural awakening. Brands are beginning to realize the importance of sensitivity to diverse buyers. Hyundai has hired its first dedicated black marketing team to deepen its relationship with a vital consumer base. Automotive marketing is big business and it’s beginning to make some exciting cultural shifts.

What will Culture Brands do for Hyundai? 

Hyundai logo | Raymond Boyd via Getty Images

Black Americans spent $400 billion on consumer goods in 2020. That buying power gets attention from brands. Hyundai ranks as the seventh most popular automotive brand among this segment. The automaker recognizes the opportunity to strengthen its relationship with black buyers as an opportunity to tap into a significant market

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