Toyota Tundra – Strong Fourth Horse in a Three-Horse Race | MotorBiscuit

If you haven’t figured it out by now, full-size pickup trucks are a big deal in the USA. Detroit’s “Big Three” have squared off with their prospective offerings: the Ford F-150, the Chevy Silverado, and the Ram 1500. As far as the North American truck market goes, it’s primarily down to those three main contenders. Nonetheless, the Toyota Tundra has been working hard to join the fray, aiming to prove that it’s just as popular with American drivers. After all, the Tundra is still the only full-size pickup truck made in Texas—a state that boasts 4.2 million pickup truck owners.

The “Big Three” have been crushing annual sales for years

2021 Toyota Tundra Trail Edition | Toyota Motor Sales, U.S.A., Inc.

The Ford F-150, Chevy Silverado, and Ram 1500 have done nothing but crush the full-size pickup truck market for over a decade and a half. Looking at the annual sales figures for the Ford F-150 starting back in 2006 through Q1 and Q2 2021, it only sold below half a million units once. According to GoodCarBadCar, 2009 was the worst year for the F-150, selling only 413,625 units. However, Ford sold between 750,000 and 800,000 units more frequently, with figures exceeding or nearly exceeding 900,000 several times.

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