Why Don’t Hypercar Companies like Bugatti and Koenigsegg Build Any Consumer Cars? | MotorBiscuit

Hypercar companies around the world are gaining more attention from automotive enthusiasts and consumers alike. While these cars were once reserved for private collectors who could afford to spend millions of dollars on a single high-performance vehicle, social media platforms and car shows have brought them into the spotlight. There are several reasons why people take an interest in hypercars, even if they aren’t genuinely interested in buying them, but unlike some supercar and high-performance sports car companies, hypercar companies don’t have that many variations in the vehicles, and they don’t usually build any consumer cars.

Why don’t Koenigsegg and Bugatti build consumer cars?

The Bugatti Chiron, Koenigsegg Regera and Lamborghini Aventador Liberty Walk | Martyn Lucy, Getty Images

The automotive brands that buyers are most familiar with typically vary in the types of markets they compete in, usually ranging from the more popular choices like SUVs, pickup trucks, and sedans, to more niche markets like hatchbacks and coupes. Even Lamborghini has thrown their hat into the ring of consumer cars with their not-so-affordable SUV option, the Lamborghini Urus. But, you don’t see consumer cars coming from any hypercar companies like Koenigsegg or Bugatti.

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