You’re in the market for a new-season switch-up. You want a fresh feel for your strands. You’re not sure you want to commit to anything too peroxide. But then you spotted the beaut summer hair shade dominating the ‘gram.
“Blondes have had it tough with salons being closed and so now that they’ve been reunited with their colorists they want to go brighter, bolder and blonder,” reveals Harriet Muldoon, top colorist at London’s Larry King Salon. “I’ve been amazed at the number of clients asking for blonde services. Even my brunette clients have been asking for lighter tones – anything to make them stand out in the crowd. This summer it’s all about making a statement. It’s going to be a real blonde moment,” she adds.
She’s not wrong. The hashtag #blondetransformation has hit 8.4 million views on TikTok and the search term “how will i look with blonde hair” is up 80% on Google.
So what is it about sunny girl blonde that sets the shade apart? “What is sunny? We use this term to describe a bright blonde with a golden undertone,” explain the experts at Los Pastel salon based over in Australia, the land of sunshine. “It’s bright and golden, like the sun,” they explain.
Essentially, it’s tailor-made for gorgeous warm weather.
However, there is the awkward question of damage. “As always, consumers have concerns when it comes to going blonde – due to fear of irreversible damage,” says Muldoon, who recommends Redken’s Shades EQ Bonder Inside salon treatment. The actives in the formula help to protect the naturally occurring bonds in the hair during the chemical coloring and bleach. It reinforces the hydrogen bonds inside the hair fibre leaving the hair feeing healthy and soft.
Then you can top up the good work with at home bond builders – the Glamour team took Olaplex’s Moisture Mask for a spin and were blown away.
Which means, with a little consideration and some high-performance care products, beautiful blonde summer hair is more accessible than ever.
This story originally appeared on Glamour UK.