- The pandemic shifted the way Americans work out, with gyms shuttering across the country.
- Many people joined digital fitness programs, as a result.
- While companies like Peloton were already gaining popularity, 2020 saw dramatic growth in the space.
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Last year, American homes doubled as offices, schools, and gyms as consumers sought alternative ways to stay fit in the safety and privacy of their living rooms.
Though the pandemic played a significant role in accelerating the explosion of the digital fitness market, the sector had already been steadily gaining momentum.
The global digital fitness market ballooned to $27.4 billion in 2020, up 32.6% from $6.7 billion in 2017, according to the advisory firm Lincoln International.
In recent years, companies like Peloton and Mirror have made waves with their high-tech machinery and connected platforms, allowing users to digitally track their performance and health from the convenience of home.
With gyms shuttered because of the pandemic, interest in these companies skyrocketed, elevating stationary bicycles and home gym equipment to some of the hottest pandemic commodities.
Beyond well-known companies like Peloton, emerging brands saw impressive growth this year thanks to the unprecedented demand for alternative forms of fitness.
From digital at-home boxing equipment like FightCamp and Liteboxer, to electro-magnetized resistance training programs like Tonal, these fledgling companies invigorated the fitness industry by introducing unique, high-tech connected exercise systems.
We took a closer look at the 17 digital fitness executives shaking up the industry and identifying innovative ways for Americans to stay fit from home.